A year-round darts platform, built to keep Fosters in the game.

Project highlights

Eight promotions, three content phases, one platform: live and running on time for the World Championship.
A darts-first digital hub that gives Fosters fans a reason to keep coming back.

Service

Digital Platform
Brand Extension
UX Design
Content & Promotions

Sector

FMCG
Beer & Hospitality
Life Events

Fosters has a real connection with darts.

As an official PDC partner, they had the prizes, the players, and the cultural credibility. What they needed was a digital home for it: somewhere fans could win tickets, play games, find their local, and come back to throughout the year. We built it.

What we did

Good Call Darts Club launched as a fully integrated extension of the existing Fosters Sitecore website, keeping the experience within the brand environment while giving the platform its own identity. Everything sits within fosters.co.uk with a competition’s module built to flex as promotions rotate across the year.

Mobile preview of Fosters Good Call Darts Club

The build had various promotions running across the calendar year, from PDC Premier League match nights to signed dartboards to the World Championship grand prize draw.

The outcome

Fosters enter 2026 with a platform that does what most brand activations don't: it gives people a reason to come back. Not just once to enter a competition, but throughout the year. The PDC partnership had the reach. The Good Call Darts Club gave it somewhere to land.

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