Beautiful by intention. Effective by design.

A well-designed website isn't the one that wins awards. It's the one that converts, ranks, loads fast, and earns trust in the first few seconds. Rain designs websites where every visual decision has a job to do.

Websites built to perform, not just to impress.

Most websites underperform because design and strategy were never in the same room.

Design that isn't grounded in business objectives produces sites that look good in a pitch deck and disappoint in analytics. Conversion rates, search visibility, load performance, and brand consistency aren't afterthoughts - they're the brief.

When Rain designs a website, the strategy and the aesthetics are built together, by the same team, from day one.

Built on the right foundations

Good web design doesn't start with colour palettes and layout grids.

It starts with understanding who your users are, what they need to do, and how the site needs to guide them there.

User research, information architecture, wireframing all happens before a single visual design decision is made. It's what separates a site that looks right from one that performs right.

Find out more about our UX & UI Design work

What we deliver

1 Website strategy & planning

Before we design anything, we align on what the site needs to achieve. Who are the audiences? What should they do when they get here? What does success look like in measurable terms? This shapes the structure, the content hierarchy, and the visual language. Every design decision has a rationale, not just an aesthetic preference.

2 Visual design & brand expression

We design websites that feel distinctly like the brand they represent. Not like a theme with a logo swapped in. Whether we're working from an existing identity or developing the visual language alongside the site, the result is a design system that holds together across every page, every breakpoint, and every campaign. Coherent, considered, and unmistakably yours.

3 Responsive & mobile-first design

We design for the device your users are actually on. More often than not, that's a phone. Responsive design isn't a checkbox, it's the starting point. Every layout, interaction, and component is considered for small screens first, then scaled up.

4 Landing pages & campaign creative

High-converting landing pages require a different discipline to brand sites. We design campaign pages, product pages, and conversion-focused layouts that work in with paid search, email, and SEO. The join between campaign and destination is deliberate, not accidental.

5 Design systems & component libraries

For organisations with multiple sites, large content teams, or plans to scale, we build design systems – documented component libraries that ensure visual consistency, speed up future development, and give internal teams the tools to create on-brand content without needing a designer for every page.

6 Redesigns & iterative improvement

Not every project starts from zero. We work with organisations that need to modernise without losing what's working. Refreshing visual identity, improving structure, rebuilding key templates: while preserving existing content and hard-won SEO equity. Change what needs changing. Keep what's earning its place.

From UX to web design

– why the order matters

UX design and web design are distinct disciplines, but they work best when they happen in sequence. Not in parallel and never in reverse.

UX establishes the foundation: who the users are, what they're trying to do, how information should be structured, and where the experience needs to guide them. That thinking – validated through research and prototyping – is what the visual design layer is then built on top of.

When web design precedes UX, teams end up retrofitting structure into aesthetics. Navigation gets rethought after the layouts are approved. Page hierarchies get rebuilt when user testing reveals something obvious that no one caught earlier. It costs time, budget, and confidence.

At Rain, UX and web design sit together. The UX work directly informs the visual design decisions that follow. The layout logic, the content hierarchy, the interaction patterns. The handoff isn't a document; it's a conversation that's already been happening.

Is your site overdue a rethink?

Or do you have a blank canvas and a clear brief? Either works. Let's get you where you want to go.

Let's talk

Frequently asked questions

How long does a web design project take?

It depends on scope. A focused campaign landing page can be turned around in days. A full website redesign – with discovery, strategy, design, and development – typically takes 10 to 16 weeks. We scope it properly at the start so you know what to expect.

Do you design and build, or just design?

Both. We'd usually recommend doing both together. When design and development are separated, things get lost in translation. Decisions that made sense in a mockup don't work in the browser. Developers make choices the designer didn't anticipate. When it's one team, those gaps don't exist.

Where does UX fit in a web design project?

UX comes first. Before any visual design work begins, we need to understand your users, their journeys, and how the site needs to be structured to serve them. That foundation is what the visual design is then built on. Starting with visual design and retrofitting structure around it is one of the most common reasons sites underperform. We don't work that way.

Can you redesign just part of a site?

Yes. We regularly work on specific sections, templates, or features without touching the whole site. If you need to redesign your product pages or rebuild your homepage while keeping the rest intact, we can scope that precisely – including managing the implications for consistency and SEO.

Do you design for SEO?

Yes. Site structure, page speed, Core Web Vitals, and content hierarchy all affect search performance, and all of them are design decisions. These considerations are built in from the start, not retrofitted after launch.

Will the design work with our existing CMS?

Probably. We work primarily with Umbraco but have designed for and developed on a range of platforms (including Shopify, WordPress, Sitecore etc.) If you're already on a CMS that's working well, we'll design for it. If you're considering a change, we'll give you an honest view on whether that's worth the effort.

What if we don't have a brand identity yet?

We can help with that too. Our creative team does brand identity work, and we regularly develop brand and web design together. Starting both at the same time means the identity is designed to work on the web from the beginning, not adapted to fit a template after the fact.

How do you handle accessibility in web design?

It's part of the process, not a final audit. We design to WCAG 2.1 AA standards as a baseline, covering contrast ratios, focus states, text sizing, touch targets, and semantic structure. For organisations with specific compliance requirements, we can scope to AAA or sector-specific standards.