Harris Gin's first year in retail coincided with a cost-of-living squeeze. We built a campaign around the Gaelic tradition of the Cèilidh — a gathering, a visit, a moment of connection — to frame the gin as part of how people come together, not a luxury to cut. Our strategy weaved together outdoor, Classic FM, and paid social.

• Eight million impacts.

• Over 2,000 online sales.

• Almost 3,000 clicks to the site at a cost-efficient £0.33 per click.

• 54% more efficient paid social sales versus the prior year.

Isle of Harris Gin and The Hearach Whisky, introduced simultaneously to super-premium spirit drinkers in the USA, Canada, and Germany. Deep consumer profiling shaped the targeting. Data-driven optimisation ran throughout. Retargeting reinforced brand recognition in key locations.

For their first step into global travel retail, Isle of Harris needed something that would stop people in a busy airport. We designed a synchronised, multi-screen installation across Edinburgh and Glasgow airports: a curved bar display and a three-sided column, wrapping travellers in the sights of Harris. No audio permitted, so every frame had to carry the story on its own. Cinematic footage, AI-extended photography, precise playback across every format. Two million passengers through both airports in September alone.