Secutix - Rain Agency

Project highlights

One of the UK’s most experienced SECUTIX API integration partners.
Complex hospitality, dynamic pricing, and custom seat selection delivered within a single booking flow.
A world-class event running a fully bespoke ticketing experience. Embedded, owned, and built to scale.

Service

API Integration
Development
Design
Customer Experience

Sector

Events
Entertainment
Ticketing
Hospitality

The SECUTIX platform is built to be open and extensible, designed to integrate into complex digital ecosystems.

While the standard ticket shop serves many organisations brilliantly, the platform also offers an extensive API layer which enables fully custom booking experiences tailored to individual brand, audience, and commercial needs.

Why integrate with the SECUTIX API?

A bespoke integration can transform your ticketing from a functional necessity into a strategic revenue driver. Here's what becomes possible:

Commercial flexibility. Support for complex hospitality upsells, cross-selling, dynamic pricing, and bundled packages within a single intuitive booking flow tailored to your audiences.
Complete brand control. Keep customers in your fully branded environment from browsing to checkout. No handoff to a third-party interface. The experience feels native, immersive, and consistent.
Operational agility. With full ownership of your front-end, you control layouts, messaging, and logic. Promotions, pricing strategies, donations, memberships, and resale.
Analytics that inform decisions. From GA4 to bespoke reporting, visibility is available at every stage of the customer journey. This enables you to track performance, identify drop-offs, and continually optimise for conversion.

What SECUTIX API integration looks like in practice

The Royal Edinburgh Military Tattoo needed a ticketing solution that matched their ambition to become a world-leading immersive event. Their operational requirements - complex hospitality packages, upsells, charitable donations, and highly specific user journeys couldn't be accommodated within the SECUTIX standard ticket shop.

Rain worked alongside the Tattoo's team to design and deliver a fully integrated ticketing solution, utilising the SECUTIX API to deliver a bespoke booking journey alongside their Umbraco website.

The result

A completely reimagined booking experience that goes beyond API integration. This is a bespoke booking flow designed from the ground up to reflect the brand, operational needs, and customer expectations.

Staying on brand,
every step of the way.

Customers remain within the Tattoo's fully branded environment from initial browsing through to checkout, creating a seamless, immersive experience that builds trust and reinforces the event's prestige.

Built for complexity.

The Tattoo's ticketing requirements extend well beyond seat selection. The custom flow supports intricate hospitality packages, cross-sell opportunities, and dynamic pricing delivered through a single, intuitive interface.

Custom seat selection.

Interactive maps and seat-level choice can replace standard selectors with bespoke solutions tailored to venue complexity, accessibility requirements, and pricing strategies.

The Tattoo's new ticketing experience is now a high-value revenue channel, tailored to their unique offering and built to scale. Following their landmark 75th anniversary, they're equipped with a future-proof ticketing solution built to match the ambition of their world-class event.

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Building bespoke ticketing experiences

Why integrate with the SECUTIX API?

What SECUTIX API integration looks like in practice

The result

Ready to work with people who get it done?

Building bespoke ticketing experiences

Why integrate with the SECUTIX API?

What SECUTIX API integration looks like in practice

The result

Ready to work with people who get it done?

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