Web Design and Build for Ben Lomond Scottish Gin - Influencer Content Platform
Giving an adventurous brand a home worth coming back to
Web Design and Build for Ben Lomond Scottish Gin - Influencer Content Platform
Project highlights
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Ben Lomond Scottish Gin had spent years building something real. A brand rooted in adventurous spirit, and a network of influencers who lived that ethos as genuinely as the brand did. The content was compelling. The stories were beautifully told. But they were scattered across channels, with no single destination for consumers to find them, and no way to make the sum greater than its parts.
The answer was the Journal of Adventurous Serves. A dedicated Umbraco microsite where every influencer story lives as its own chapter, designed from the ground up to grow as the programme does. The structure flexes as new partnerships come onboard, with new chapters added without touching what's already built.
This was also a brief that gave creative work real room to breathe. Every layout, typographic choice, and visual detail was shaped to reflect the texture and character of the Ben Lomond world, moving fluidly between each influencer's story and the brand's own. The build matched that ambition. A smooth scroll library draws people deeper into each story. Custom cursor states, scroll-triggered animations, multi-directional image reveals, and page-to-page transitions give the whole experience a single-app feel: immersive without being overwrought. The result is something that feels less like a content hub and more like a place worth spending time in.
The Journal's second volume, which launched in December, shifted the lens from people to place. Where Volume One explored individual adventurous spirit, Volume Two asks a different question: how do the places we inhabit, their culture, architecture, hidden corners, and communities, ignite something in us?
The campaign launched in Glasgow, seen through the eyes of Sophy Louise, a Glasgow-born illustrator whose work has already been woven into the Ben Lomond world through illustrations created during time spent at the brand's home in Luss. Volume Two draws on that connection directly: the juxtaposition of Luss and her studio in the Barrowlands became the story itself, two places, one creative outlook, and a thread that ties back to Ben Lomond Gin's bold, balanced, and versatile character.
Shot in a documentary style, the campaign's videography and photography follow Sophy's perspective as she moves between landscapes. Her surroundings, the textures of the city, the quiet of Luss, the creative community around her, were the subject of the campaign as much as she was.
The Journal gave Ben Lomond's influencer programme a permanent home, and gave consumers a reason to stay. What had been a collection of individual campaigns became a coherent brand world, held together by a visual language and digital experience that puts adventurous spirit at the centre of every interaction. The platform continues to grow with each new partnership, without requiring structural changes to accommodate them. Built to last, built to scale.
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The team has fully embraced the brand's adventurous spirit, delivering bespoke digital toolkits that resonate with our audience while consistently introducing fresh, innovative ideas underpinned by solid technical expertise.
Ben Lomond Gin
